displays,wireless connectivity and networking
solutions, accessories.
iMac , Mac mini, mac Pro, Power Mac,
and Xeserve product lines ,MacBook,
iBook, MacBook Air, MacBook Pro, and PowerBook produck lines
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large marketshare in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
marketshare by 1% each year and what was around 4% in year 2005 have increased to 7.5% by the end of 2008.
Apple has always been known not only for its creative designs but its smart advertisement also. Its first Mac ad, 1984, directed by the famous movie director Ridley Scott was a huge success, followed by the more well-known ‘Think Different’ series, the silhouette iPod advertisements
Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in marketshare
49%(2006)->45%(2008)
OS
3) Brand Preference
Next chart shows the Mp3 player brand preference of 20s and college students.
Over half of 20s like ‘iPod’ made by Apple, and then iriver follows. However, in short, 20s and college students are not really want ‘Yepp’. Brand preference data might reflect to future sales and future marketshare. In terms of that, future success possibility of Yepp woul
The trend of smartphone becoming popular to people is an opportunity. It is said that domestic smartphone users are already exceeded 2.2 million people. Domestic smartphone market is now growing, but smartphone market in overseas has already grown. Another opportunity is Samsung's growing marketshare on smartphone market. They sold 227million of smartphones globally. This is only a half
Q1) Do the Big Five music recording companies have market power? If so, where does this power come from? Was this market power starting to erode prior to the arrival of Napster?
가격 설정 능력을 Market Power의 핵심으로 정의한다면, 5개의 대형음악레이블들은 분명Market Power를 가진다. 가격 설정 능력이란 ‘목표이익가격결정법’보다는 ‘원가
Market value of stock price
We think price of stock will be higher because earning per share (EPS) is high as 15.15. Price earning rate (PER) is 20.08 and it is lower than an average (24.631) of 10 major companies in the computer hardware industry. Price share ratio (PSR) is 4.23.
This is 1.5 times higher than the average of 10 companies’ PSR (2.67). We should think carefully whether Apple
market is an example of multi-homing structure with multiple platforms. Between mobile handset makers and customers, there are several mobile OS’s including Apple's iOS, Google's Android and others. Devices can receive multiple OS updates over its lifetime once OS’s are installed.
The mobile OS marketshare has changed significantly. In 2006, Symbian had the majority of the market because N